Property Promoter
Industry Benchmarks · 2026

What your listings are worth
on Facebook Marketplace

Enter your listing count and see the exact conversations, leads, and revenue you're generating — or leaving on the table every month.

Monthly Marketplace Views
—
across all your listings
Messenger Inquiries / mo
—
buyer contacts at 0.3–0.5% of views
Free Lead Value / mo
—
inquiries × $21.87 Meta real estate CPL
Per-Listing Inquiries
—
avg monthly contacts per active listing
free — $0 ad spend required
Monthly views — where are buyers looking?
📱 Facebook Marketplace (with your listings) —
2026 benchmark · 600–1,000 views/listing/month at 0.3–0.5% Messenger inquiry rate
🌐 Your IDX / brokerage website —
Estimated 3–5× less traffic than Marketplace
❌ You today (not on Marketplace) 0
0 views, 0 Messenger inquiries from this channel
How we calculate your numbers — 2026 benchmarks
2026 Marketplace benchmark: views per listing / month
600–1,000
× your active listings
×
—
= Total monthly portfolio views (midpoint)
=
—
× 0.3–0.5% Messenger inquiry rate (real estate vertical, 2026)
×
—
= Total Messenger inquiries / month
=
—
× $21.87 Meta real estate CPL (what you'd pay per equivalent paid lead)
×
$21.87
Equivalent free lead value / month
vs. what you'd spend on Meta ads for the same contacts
—
Get your listings into that feed
Property Promoter transfers your Zillow listings to Facebook Marketplace in under two minutes — photos, price, description, and all. No copy-paste, no manual uploads.